Objective
The overall objectives for our branding and website are to better communicate FPC’s mission in order to improve church attendance, increase membership, facilitate activity support, and glorify our God through our church family.
Themes
A key component of our brand will be honing in on three overarching themes - Worship//Grow//Reach - that accurately represent FPC. These three pillars will guide the overall design and branding strategy for First Presbyterian Church.
Mission
Our identity comes from the rebirth of our congregation as an open and affirming congregation of grace and welcome where we celebrate God’s unconditional love through joyous worship, authentic relationship, and loving outreach. These the are the lenses we will see and create all content though.
Target Audience
The website/social channels will be seen as the front door of the church and will invite them in. Peachtree City is a transient area in that people move in and out regularly, especially with young families and retirees.
FPC’s target audience consists of three different groups.:
The Newcomer: Our community is growing. Several new neighborhoods are being built to support an influx of people moving to our area with the movie industry and other high-tech manufacturing companies. Most people searching for a church to visit do their first research online.
The Searcher: As congregational changes throughout our community continue, the Searcher may look at opportunities to find a new congregation or even a new denomination.
The Member: FPC’s members often turn to newsletters, the website, and print collateral to learn more about what’s happening at the church. These materials must be well-organized, succinct in messaging, and easy to navigate.
